9 Instructional design principles and how to use them

Robert Gagne’s instructional design principles were first proposed in 1965. Though the world has changed a lot in that time, the way we learn is fundamentally the same. Together, these nine principles are a science-backed framework for creating effective learning experiences, whatever your learning format.

Whether you’re creating elearning courses, training sessions or working in blended environments, this guide will help you understand how to deploy these instructional strategies and engage your learners. We’ll explore each principle in turn and provide practical examples and advice for applying them in your instructional design process.

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Good instructional design is an art and a science.

Even if you’re new to learning design, chances are you’ll already be practicing some of the learning principles I’ll outline below. In my own practice, I learned from mentors and teachers I admired and through trial and error long before I came across learning theory.

Creativity and experience got me so far, but then I realized that a deeper understanding of how people learn would help me improve the courses and workshops I designed. Instructional design theories and learning frameworks provide a solid foundation that you can build upon with your signature style.

In this guide, we’ll explore Robert Gagne’s 9 principles of instructional design and how to apply them. You’ll learn what principles need to be considered in designing instruction that resonates with learners and how the framework can inform your design process.

By better understanding these principles and how to practically action them as an instructional designer, you can create more engaging learning experiences that will help participants retain and better utilize what they learn after the course is complete.

What are Gagne’s instructional design principles and why are they important?

Robert M. Gagne was an American psychologist whose worked centred on educational psychology. He is best known for his 1965 book The Conditions of Learning. There, he demonstrated a nine-step process for creating effective learning called the events of instruction.

The 9 instructional design principles (also known as Gagne’s nine events of instruction) as outlined by Gagne are:

You’ll find a detailed explanation of each of Gagne’s instructional design principles below alongside practical tips for implementing them in your eLearning course, classroom or live training session.

Instructional design principles are important because they provide a proven framework for designing an effective learning experience. They successfully incorporate the key concepts and psychological principles at the heart of learning into a practical, easy to follow process.

In my experience, these principles help concretize all the learning theory out there and make it easy for me to ensure the course I’m designing will engage students and achieve the desired learning outcomes. They provide a systematic process that is easy for any instructional designer to follow, repeat and internalize.

While most of these principles will occur in your course roughly in the order presented above, it’s worth noting that these events can overlap and you’ll revisit them at various points in your learning flow.

For example, it’s common that an eLearning course will present the content of one training block alongside an interactive game that gives learners an opportunity to demonstrate their knowledge and for instructors to gauge their progress.

Afterwards, you might then go into another learning block that repeats this process, perhaps even restating objectives at certain points and asking learners to remember previous learning when pertinent.

In most effective courses, many of these instructional principles are repeated throughout and learners will have multiple opportunities to receive feedback, interact with experiential content and practice their skills.

Try thinking of the list as both a rough skeleton of the points you will want to hit in your learning flow as well as practice advice for improving individual sections of your course or training programs.

When designing an eLearning course outline or instructional design storyboard, it’s helpful to detail how each training block aligns with your learning objectives.

In SessionLab, instructional designers can add colour-coding to training blocks to delineate the learning objective, activity type or even which stage of the learning process it touches upon. This can help ensure you have a balanced learning flow that will be engaging for your learners.

As Gagne writes, “organisation is the hallmark of effective instructional materials.”

Start by creating a simple course outline that meets your learner needs. Turn that outline into a storyboard by adding detailed text, timing and clear instructions. Attach learning materials, images, links and other multimedia to each training block so that your content team can easily find what they need.

By combining the following instructional design principles for course creation with SessionLab, you can quickly structure your online course and ensure nothing is missed.

A screenshot of a blended course template printout created in SessionLab.

1) Gain attention

Effective learning can only begin once learners’ attention is in the room or on the course provided. Gagne’s first event of instruction is all about getting the attention of your learners, sparking their curiosity and drawing them into the session.

In a live setting, gaining attention often means actually starting the session, asking for people to settle into the room and leave what’s outside of the session for later. While this can be as simple as raising your voice and saying, let’s begin, it can be especially effective to engage learners’ curiosity and help them be present in the moment with a game or activity.

For a learning program or online course delivered via an LMS or course platform, getting the attention of your learners also needs to consider a combination of good design and simple, but engaging content.

How to gain attention in instructor-led training

How to gain attention in eLearning courses

A photograph of a trainer delivering content.

2) State objectives

In adult learning, it’s been shown that people learn better when they know why they’re doing a particular activity and what the goals or desired outcomes of a training program are. Gagne’s second event of instruction is all about outlining the goals and objectives of the training they’re about undertake.

Stating course objectives can help learners engage with each step of the learning flow, understanding what the overall goal is and how each step can help them reach that goal.

This stage is often about building trust too – giving your learners an overview of what they’re going to learn and some sense of how you’re going to help them learn it. Whatever your learning format and audience, try to use language that speaks to them and relates to their personal goals, as well as those of the wider training program.

Unsure about the learning goals or your audience? Check out this guide on how to run a training needs assessment to ensure you thoroughly understand your audience and their goals.

How to state objectives in instructor-led training

How to state objectives in eLearning courses

3) Stimulate recall of prior learning

In Cagne’s principles of instructional design, the recall of previous learning is an integral part of the learning process. By creating connections between new material and their existing knowledge and experiences, it’s easier for learners to retain what they learn.

In many cases, the recollection of previous material is also a great tool to allow a trainer to assess participants’ existing knowledge or skill level. You can use this to tailor the learning experience and to measure the impact of your course – for example, running a short quiz at the beginning and end of the training and seeing how the results change.

Remember that previous learning doesn’t just mean “what previous courses or training have you taken on this subject?”

If the subject of your training is conflict resolution, it might be more effective to ask participants about recent conflicts and how they resolved them. Personal experience and parallels to real life situations can be very effective at stimulating the recall of prior knowledge.

How to stimulate recall in instructor-led training

How to stimulate recall in eLearning courses

Visual representation of the ADDIE cycle - Analyze, Design, Develop, Implement, Evaluate.

4) Present the content

So this is the big one – actually presenting your learning content to your trainees. In most training sessions, this is where the bulk of time is spent. Here, you’ll organize your learning content into a methodical, engaging learning flow that will help learners understand and engage with the learning material.

In live training, presenting content can often look like a trainer running through a slide deck, asking questions from the group, encouraging reflection and perhaps including an experiential game to demonstrate some of the content in action.

In eLearning environments, content will likely live in an LMS or learning platform, and be a sequence of interactive slides, games and other material. Using the key principles of multimedia learning and varying your content style is a great place to begin, though you’ll want to go further in order to produce a truly effective instructional design.

In any format, there are some solid best practices for ensuring your learning content is presented in an engaging fashion that will help learners move efficiently to the next stage.

How to present content in instructor-led training

How to present content in eLearning courses

A photograph of a speaker giving a presentation.

5) Provide learning guidance

Gagne’s fifth event of instruction is where the instructor or trainer provides learning guidance. This guidance can come in many forms, though it should always have the aim of helping learners better understand the material provided and helping them learn how to learn.

In my experience, learning guidance comes in two main forms:

  1. Learning guidance that is baked into the content
  2. Learning guidance offered alongside main content by the instructor or course

Making learning guidance present on a content level is often a design decision. For example, instructional designers will often start with simple material before increasing in complexity in order to facilitate learning.

They may distribute handouts which help guide a learner towards answering questions on the training content or include step by step instructions that facilitate deeper comprehension. They might also include practical examples of what is being learned in the form of a case study or training activity.

Learning guidance offered alongside the main content is often about helping learners improve their own ability to learn.

Instructional designers might include a PDF on best practices for studying, taking breaks and keeping learning alive. In cohort based learning, that guidance might also look like providing office hours or online chat groups where participants can help one another learn too.

How to provide learning guidance in instructor-led training

How to provide learning guidance in eLearning courses

6) Elicit performance

Gagné’s sixth event of instruction is eliciting performance. This is typically where learners are able to practice new skills, demonstrate what they’ve learned and begin retaining information. Practical exercises, role playing simulations and quizzes are all common methods trainers and instructional designers will use in order to elicit performance from learners.

By tapping into experiential learning methods, this stage of the learning process can help learners retain information and file it in their long term memory.

This is arguably the most important step of the learning process. Whatever the topic or format of your training, you’ll want to ensure you give ample opportunity for participants to practice their skills and demonstrate their knowledge within your course – simply providing lots of informational content isn’t enough, however great that content might be.

Eliciting performance is also an important step for the instructor. If learners are having continually difficulty with a particular concept, the instructor may want to revisit that topic in greater detail. In a self-paced format, the input you get from participants at this stage can also be used for improving your learning experiences.

How to elicit performance in instructor-led training

How to elicit performance in eLearning courses

7) Provide feedback

Gagné’s seventh event of instruction is providing feedback. This is where the instructor provides direct feedback on learner progress and how they’re performing in comparison to the desired learning goal. This kind of feedback is most often given in direct response to learner input, such as when they are answering questions about a new learning, conducting a practical exercise or practicing new skills.

In a training context, feedback is most effective when given immediately following learner action. It should also provide enough detail for the learner to understand what went well or what needs improvement. The idea is not to just tell the learner why they were wrong but also to help them make adjustments and move towards the desired learning goal.

The best kind of feedback to give your learners is often dependent on context, where they are in the learning journey and the relative importance of a given point. Here are some of the different kinds of feedback you might provide to your learners:

How to provide feedback in instructor-led training

How to provide feedback in eLearning courses

8) Assess performance

Gagné’s eight event of instruction is an assessment of learner performance. This is where trainers officially evaluate how well learners have performed against the desired learning objectives. In practice, this can look like a written or oral exam, practical demonstration, scored quiz or other form of assessment.

For most learning scenarios, it’s important that trainers do not offer additional guidance or help while assessing performance. Participant ability will typically be measured on individual performance and with a pass/fail model.

The results of these assessments are used in multiple ways. First, they’re often given back to participants to either congratulate them or provide an opportunity to retake an assessment or deepen their learning.

Assessments are also a great tool for trainers and instructional designers to improve the quality of their materials – if participants struggle with certain elements, it’s potentially a sign you need to make something clearer or cover certain topics in greater detail.

How to assess performance in instructor-led training

How to assess performance in eLearning courses

9) Enhance retention and transfer

Gagné’s ninth event of instruction is about enhancing the transfer of knowledge and helping learners retain what they’ve learned during the course so they can apply it in real-life. The goal of any learning experience isn’t to just help participants pass the course – it’s to equip them with skills and knowledge that will be used from here on out.

Instructional designers tend to achieve this in two ways. First, by using activities that improve retention and knowledge transfer throughout the course, often in the form of simulations and practice exercises.

They’ll also provide resources to help participants continue learning once the training is over. Static resources like PDFs, checklists and job aids are helpful, though you might go further and offer feedback loops with line managers or group forums for peer support.

How to enhance retention and transfer in instructor-led training

How to enhance retention and knowledge transfer in eLearning courses

Next steps

Now we’ve explored these core instructional design principles, you might be wondering what’s next and how you might go about using these principles to design effective learning experiences.

Beyond these core principles, most instructional designers will use a tool such as the ADDIE model to effectively project manage the process of creating a completed learning experience.

It’s also worth acknowledging that alternative principles of instructional design are out there.

Some learning designers prefer David Merrill’s principles, which includes five principles: task-centered, activation, demonstration, application, and integration. The successive approximation model (SAM model) is also a popular method for creating a learning program.

I would recommend using these instructional design models to get a broader view of how you might progress from conducting a needs assessment to working with subject matter experts and sharing a completed course with participants.

Whatever instructional design model you use, a storyboarding and learning design tool like SessionLab is a simple and effective way to go from an outline to a fully realized learning design while keeping these principles in mind.

You can invite your subject matter experts to collaborate on your design and attach materials to each learning block, ready for your content team to recreate in your LMS.

Want to learn more? Explore how learning designers at Vlerick Business School use SessionLab to design instructor led training and eLearning courses at scale.

Working on a blended learning course? See how to apply instructional design principles in a blended environment with this in-depth guide to blended learning design.

Designing instructor led training? You might also find this step-by-step process for creating a training session plan helpful. You’ll find tips on creating engagement and realizing a live training session with the help of a detailed agenda.

We hope that the above guide and these additional resources will help you take a systematic approach to learning design that also leaves space for your personal touch.

Did we miss anything or is there something we should explore further? Let us know in our community of facilitators and learning professionals!

James Smart Head of Content

James Smart is Head of Content at SessionLab. He’s also a creative facilitator who has run workshops and designed courses for establishments like the National Centre for Writing, UK. He especially enjoys working with young people and empowering others in their creative practice.